Guaranty Trust is a friendly brand that truly cares and this permeates through every sphere of our business. We have a value system that is hinged on professionalism, ethics, integrity, and superior customer service. We maintain a culture of excellence and go to great lengths to actualize the popular phrase; The Customer Is King.
Our style of operation, staff conduct, and service delivery models are built on 8 core principles aptly dubbed; The Orange Rules in line with the company's vibrant Orange corporate colour.
Our Vision
To be Africa’s leading financial services institution.
Our Mission
To make end-to-end financial services easily accessible to every African, and businesses by leveraging technology and strategic partnerships.
Why Orange?
- Orange is a joyous colour
- Orange frees and releases emotion
- Orange evokes a feeling of warmth
- Orange demands attention
- Orange stimulates the mind
- Orange indicates a person who is sociable and loves to be in the company of others; a person who has loads of energy, exciting and fun to be with.
- Orange relates to a person who has great practical-hands on-skills.
- Orange personalities are friendly, ready smile, respond positively and fluent if not profound in speech. They are good-natured and gregarious and do not like to be left alone.
Our Culture Code
TOGETHER, WE ARE AT OUT BEST
Here at Guaranty Trust, our culture are the values that we live by. These values keep us focused on our purpose of becoming Africa's leading financial services institution.
1
Respect Everyone
Culture Code 1
Treating one another with dignity, kindness and empathy; creating a healthy and safe working environment.
2
Put Ethics over everything
Culture Code 2
Doing what we say we will do and having the courage to always do the right thing.
3
Work Hard
Culture Code 3
Understanding that we are best when everyone does their best, and empowering our people to take responsibility.
4
Think Critically
Culture Code 4
Never settling for the obvious and having an inextinguishable passion for exploring new ideas and creating new solutions.
5
Be Exceptional
Culture Code 5
Working, and delivering at a standard that is way above normal and better than what anyone else has imagined.
6
Guide Each Other
Culture Code 6
Continuously leveraging our wealth of talent, experience and expertise to guide our people and shorten the learning curve.
7
Stay Open
Culture Code 7
Empower our people to express themselves and welcoming all constructive views, no matter how contrary. the pace.
8
Stand in Trust
Culture Code 8
Trust is the foundation of our success. Our customers trust us every single day and at every interaction. We trust in ourselves and in one another.
Brand Affiliations
Today, backed by its growing regional spread and strong domestic franchise, Guaranty Trust's business ties extend across all continents to include over 15 overseas correspondent banks and financial institutions which include Citibank, Bank of China, JP Morgan Chase, Deutsche Bank, Standard Chartered Bank, ABSA Bank, and SMBC.
The Company's association with foremost international brands has also resulted in collaborations with institutions like Tate Britain, Nokia, Swiss Red Cross, the Greater London Authority, The Prada Foundation, and The Commonwealth Business Council amongst others.